Digital Marketing Strategies:
-Establishing and setting up social media pages and digital channels
-Creating Content Pillars, Content Calendars, Campaigns, and Engagement strategies according to needs and wants of the consumer.
Copywriting and Content Development:
-Creating responsive, realtime, planned, and conversational content based on trending topics, events, holidays, locally, regionally, and globally
Social Media Campaigns:
-Preparing content in line with campaign’s main messaging
-Creating social ideas, apps, or activations based around campaign.
Digital and Social Selling:
– Deep-diving into the engagement with the audience through fetching needs and filling those needs with solutions. Highlighting few examples on solution selling via digital channels.
Social Media Analytics:
-Setting up metrics and KPIs for social media analytics
-Measuring the effectiveness of brand page engagement.
-Measuring the effectiveness of campaigns, competitors, against benchmarks.
Social Media Customer Care:
-Establishing points of contact with tech support, or customer complaint support with local markets
-Following up on all complaints to ensure customer satisfaction and avoid any incidents.
-Minimizing the risks resulting from a crisis on the brand by keeping close contact with critics.
Influencer Marketing:
-Identifying influencers in the industry such as bloggers, writers, experts, advocates, loyalists
-Establishing contact with influencers through outreach programs.
-Collaborating with influencers on campaigns, events, content seeding, and amplification.
Social Media and Google Advertising:
-Identifying budgets for advertising based on client objectives and metrics
-Segmentation of audience according to demographics, habits, and psychographics.
-Promoting social media content on various channels.
Email Marketing:
– Creating Drip Campaigns and Email Newsletters including segmentation of your target audience and reporting on opens and clicks.
Social Media Community Management:
-Managing communities on various social platforms
-Posting content, monitoring the effectiveness of content, and following up on inquiries.
-Engaging, amplifying, and keeping up with the conversation, comments, and feedback on content.